Mid-level donors are kind of like the middle child of giving. They’re stuck in between the average and major donor and oftentimes don’t get the attention they want or deserve, which forces them astray or to give their support elsewhere. Instead of missing out on this giant fundraising opportunity, find out who your mid-level donors are and cultivate them properly to transform your fundraising efforts.
Author Archives: dzadmin
5 Times Foundations Cause More Problems Than They Solve
The nature of philanthropy is a want to help. It’s what foundations were created to do. But all too often, foundations, corporate grantmakers, and donors end up unintentionally causing problems instead of helping to solve them. Even with the best intentions, foundations often take actions that oppose the outcomes that both they and their grantees hope to achieve.
No One Wants to Sign Up for Your Damn E-Newsletter
Picture this: you just Googled “how to patch the hole in my jeans,” and find the most irresistible article with the top three ways to mend your favorite pair (number 2 will blow your mind!). While reading about the best practices for denim patching, you notice a little box to the right of the article that says “sign up for our e-newsletter.”